As founder of ANALYTICA, INC., Dr. Batsell provides expertise in all areas of marketing research for the company. After completing his PH.D. at The University of Texas in Austin.
Dr. Batsell joined the Full-Time Faculty at the Wharton School of the University of Pennsylvania. In 1980 he moved to join the Faculty at Rice University where he is now a member of the Emeritus Faculty and still conducts research on modeling choice.